E-commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver.

By:

Laudon, Kenneth C, 1944- [author.]

Contributor(s):

Traver, Carol Guercio [author.]

Material type: Text

text
still image

Media type:

unmediated

Carrier type:

volume

ISBN:

1292109963
9781292109961

Other title:

E-commerce 2016 : business, technology, society

Subject(s):

DDC classification:

658.872 23

Contents:

1. Introduction to E-commerce -- 2. E-commerce Infrastructure -- 3. Building an E-commerce Presence -- 4. E-commerce Security and Payment Systems -- 5. E-commerce Business Strategies -- 6. E-commerce Marketing and Advertising -- 7. Social, Mobile, and Local Marketing -- 8. Ethics, Law and E-commerce -- 9. Online Media -- 10. Online Communities -- 11. E-commerce Retailing and Services -- 12. B2B E-commerce.

Summary: "Laudon’s E-Commerce 2016: Business, Technology, Society emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Pinterest, and Apple kick-off the course while preparing students for real-life scenarios." --Publisher's website.

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	City Campus City Campus Main Collection	658.872 LAU (Browse shelf(Opens below))	1	Available		A555077B

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Previous edition: 2014.

Includes bibliographical references and index.

"Laudon’s E-Commerce 2016: Business, Technology, Society emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Pinterest, and Apple kick-off the course while preparing students for real-life scenarios." --Publisher's website.

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