E-commerce : business, technology, society /
Laudon, Kenneth C., 1944-
E-commerce : business, technology, society / E-commerce 2016 : business, technology, society. Kenneth C. Laudon, Carol Guercio Traver. - Global edition. Twelfth edition. - 908 pages : illustrations ; 26 cm
Previous edition: 2014.
Includes bibliographical references and index.
1. Introduction to E-commerce -- 2. E-commerce Infrastructure -- 3. Building an E-commerce Presence -- 4. E-commerce Security and Payment Systems -- 5. E-commerce Business Strategies -- 6. E-commerce Marketing and Advertising -- 7. Social, Mobile, and Local Marketing -- 8. Ethics, Law and E-commerce -- 9. Online Media -- 10. Online Communities -- 11. E-commerce Retailing and Services -- 12. B2B E-commerce.
"Laudon’s E-Commerce 2016: Business, Technology, Society emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Pinterest, and Apple kick-off the course while preparing students for real-life scenarios." --Publisher's website.
1292109963 9781292109961
Electronic commerce
Internet marketing
Information technology.
658.872
E-commerce : business, technology, society / E-commerce 2016 : business, technology, society. Kenneth C. Laudon, Carol Guercio Traver. - Global edition. Twelfth edition. - 908 pages : illustrations ; 26 cm
Previous edition: 2014.
Includes bibliographical references and index.
1. Introduction to E-commerce -- 2. E-commerce Infrastructure -- 3. Building an E-commerce Presence -- 4. E-commerce Security and Payment Systems -- 5. E-commerce Business Strategies -- 6. E-commerce Marketing and Advertising -- 7. Social, Mobile, and Local Marketing -- 8. Ethics, Law and E-commerce -- 9. Online Media -- 10. Online Communities -- 11. E-commerce Retailing and Services -- 12. B2B E-commerce.
"Laudon’s E-Commerce 2016: Business, Technology, Society emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Pinterest, and Apple kick-off the course while preparing students for real-life scenarios." --Publisher's website.
1292109963 9781292109961
Electronic commerce
Internet marketing
Information technology.
658.872