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E-commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver.

By: Contributor(s): Material type: TextTextPublisher: Boston : Pearson, [2017]Copyright date: ©2017Edition: Global edition; Twelfth editionDescription: 908 pages : illustrations ; 26 cmContent type:
  • text
  • still image
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 1292109963
  • 9781292109961
Other title:
  • E-commerce 2016 : business, technology, society
Subject(s): DDC classification:
  • 658.872 23
Contents:
1. Introduction to E-commerce -- 2. E-commerce Infrastructure -- 3. Building an E-commerce Presence -- 4. E-commerce Security and Payment Systems -- 5. E-commerce Business Strategies -- 6. E-commerce Marketing and Advertising -- 7. Social, Mobile, and Local Marketing -- 8. Ethics, Law and E-commerce -- 9. Online Media -- 10. Online Communities -- 11. E-commerce Retailing and Services -- 12. B2B E-commerce.
Summary: "Laudon’s E-Commerce 2016: Business, Technology, Society emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Pinterest, and Apple kick-off the course while preparing students for real-life scenarios." --Publisher's website.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 658.872 LAU (Browse shelf(Opens below)) 1 Available A555077B

Previous edition: 2014.

Includes bibliographical references and index.

1. Introduction to E-commerce -- 2. E-commerce Infrastructure -- 3. Building an E-commerce Presence -- 4. E-commerce Security and Payment Systems -- 5. E-commerce Business Strategies -- 6. E-commerce Marketing and Advertising -- 7. Social, Mobile, and Local Marketing -- 8. Ethics, Law and E-commerce -- 9. Online Media -- 10. Online Communities -- 11. E-commerce Retailing and Services -- 12. B2B E-commerce.

"Laudon’s E-Commerce 2016: Business, Technology, Society emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Pinterest, and Apple kick-off the course while preparing students for real-life scenarios." --Publisher's website.

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