MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02532cam a2200469 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20221101232543.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
160201s2017 maua b 001 0 eng d |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
|---|
| Local cataloguing issues note |
MARC Score : 10950(22850) : OK |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
|---|
| Local cataloguing issues note |
Direct Search Result |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
|---|
| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1292109963 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781292109961 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)946117406 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
NLE |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
NLE |
| Modifying agency |
YDXCP |
| -- |
OCLCF |
| -- |
ATU |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.872 |
| Edition number |
23 |
| 099 ## - LOCAL FREE-TEXT CALL NUMBER (OCLC) |
|---|
| Classification number |
658.872 LAU |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Laudon, Kenneth C., |
| Dates associated with a name |
1944- |
| Relator term |
author. |
| 9 (RLIN) |
464704 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
E-commerce : |
| Remainder of title |
business, technology, society / |
| Statement of responsibility, etc. |
Kenneth C. Laudon, Carol Guercio Traver. |
| 246 34 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
E-commerce 2016 : |
| Remainder of title |
business, technology, society. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Global edition. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Twelfth edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Boston : |
| Name of producer, publisher, distributor, manufacturer |
Pearson, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2017] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2017 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
908 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
26 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
still image |
| Content type code |
sti |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Previous edition: 2014. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
1. Introduction to E-commerce -- 2. E-commerce Infrastructure -- 3. Building an E-commerce Presence -- 4. E-commerce Security and Payment Systems -- 5. E-commerce Business Strategies -- 6. E-commerce Marketing and Advertising -- 7. Social, Mobile, and Local Marketing -- 8. Ethics, Law and E-commerce -- 9. Online Media -- 10. Online Communities -- 11. E-commerce Retailing and Services -- 12. B2B E-commerce. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Laudon’s E-Commerce 2016: Business, Technology, Society emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Pinterest, and Apple kick-off the course while preparing students for real-life scenarios." --Publisher's website. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Electronic commerce |
| 9 (RLIN) |
328623 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Internet marketing |
| 9 (RLIN) |
328425 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Information technology. |
| 9 (RLIN) |
326527 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Traver, Carol Guercio, |
| Relator term |
author. |
| 9 (RLIN) |
914755 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b16394355 |
| b |
06-09-21 |
| c |
05-07-16 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
658.872 LAU |
| g |
1 |
| i |
A555077B |
| j |
0 |
| l |
cmain |
| o |
- |
| p |
$95.96 |
| q |
- |
| r |
- |
| s |
- |
| t |
0 |
| u |
6 |
| v |
5 |
| w |
1 |
| x |
5 |
| y |
.i13516863 |
| z |
19-09-16 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
b |
| -- |
c |
| Operator's initials, OID (RLIN) |
19-09-16 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
mau |
| -- |
0 |
