Consumer behaviour : insights from Indian market / Ramanuj Majumdar.
Material type:
TextPublisher: New Delhi : PHI Learning, 2010Description: ix, 350 pages : colour illustrations, colour map ; 24 cmContent type: - text
- unmediated
- volume
- 8120339630
- 9788120339637
- 658.83420954 23
- HF5415.33.I4 M35 2010
Contents:
pt. 1. Consumer behaviour : an overview -- pt. 2. The consumer as an individual -- pt. 3. Consumers in their social and cultural settings -- pt. 4. The consumer decision-making process -- pt. 5. Understanding Indian market diversity and evolving consumer behaviour -- pt. 6. Case studies.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | City Campus City Campus Main Collection | 658.83420954 MAJ (Browse shelf(Opens below)) | 1 | Available | A557084B |
Browsing City Campus shelves, Shelving location: City Campus Main Collection Close shelf browser (Hides shelf browser)
| 658.8342095 HAN Handbook of markets and economies : East Asia, Southeast Asia, Australia, New Zealand / | 658.83420951 LU Elite China : luxury consumer behavior in China / | 658.83420954 KUM Consumer behaviour and branding : concepts, readings and cases : the Indian context / | 658.83420954 MAJ Consumer behaviour : insights from Indian market / | 658.83420993 LAW New Zealand in the 21st century : a consumer lifestyles study / | 658.83420993 TOD New Zealand beyond 2000 : a consumer lifestyles study / | 658.83420994 QUE Consumer behaviour : implications for marketing strategy / |
"Eastern economy edition"--Cover.
Includes bibliographical references and index.
pt. 1. Consumer behaviour : an overview -- pt. 2. The consumer as an individual -- pt. 3. Consumers in their social and cultural settings -- pt. 4. The consumer decision-making process -- pt. 5. Understanding Indian market diversity and evolving consumer behaviour -- pt. 6. Case studies.
Machine converted from AACR2 source record.
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