Consumer behaviour : insights from Indian market / Ramanuj Majumdar.
Material type: TextPublisher: New Delhi : PHI Learning, 2010Description: ix, 350 pages : colour illustrations, colour map ; 24 cmContent type:- text
- unmediated
- volume
- 8120339630
- 9788120339637
- 658.83420954 23
- HF5415.33.I4 M35 2010
Contents:
pt. 1. Consumer behaviour : an overview -- pt. 2. The consumer as an individual -- pt. 3. Consumers in their social and cultural settings -- pt. 4. The consumer decision-making process -- pt. 5. Understanding Indian market diversity and evolving consumer behaviour -- pt. 6. Case studies.
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | City Campus City Campus Main Collection | 658.83420954 MAJ (Browse shelf(Opens below)) | 1 | Available | A557084B |
"Eastern economy edition"--Cover.
Includes bibliographical references and index.
pt. 1. Consumer behaviour : an overview -- pt. 2. The consumer as an individual -- pt. 3. Consumers in their social and cultural settings -- pt. 4. The consumer decision-making process -- pt. 5. Understanding Indian market diversity and evolving consumer behaviour -- pt. 6. Case studies.
Machine converted from AACR2 source record.
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