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Consumer behaviour : insights from Indian market / Ramanuj Majumdar.

By: Material type: TextTextPublisher: New Delhi : PHI Learning, 2010Description: ix, 350 pages : colour illustrations, colour map ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 8120339630
  • 9788120339637
Subject(s): DDC classification:
  • 658.83420954 23
LOC classification:
  • HF5415.33.I4 M35 2010
Contents:
pt. 1. Consumer behaviour : an overview -- pt. 2. The consumer as an individual -- pt. 3. Consumers in their social and cultural settings -- pt. 4. The consumer decision-making process -- pt. 5. Understanding Indian market diversity and evolving consumer behaviour -- pt. 6. Case studies.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 658.83420954 MAJ (Browse shelf(Opens below)) 1 Available A557084B

"Eastern economy edition"--Cover.

Includes bibliographical references and index.

pt. 1. Consumer behaviour : an overview -- pt. 2. The consumer as an individual -- pt. 3. Consumers in their social and cultural settings -- pt. 4. The consumer decision-making process -- pt. 5. Understanding Indian market diversity and evolving consumer behaviour -- pt. 6. Case studies.

Machine converted from AACR2 source record.

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