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Majumdar, Ramanuj,

Consumer behaviour : insights from Indian market / Ramanuj Majumdar. - ix, 350 pages : colour illustrations, colour map ; 24 cm

"Eastern economy edition"--Cover.

Includes bibliographical references and index.

pt. 1. Consumer behaviour : an overview -- pt. 2. The consumer as an individual -- pt. 3. Consumers in their social and cultural settings -- pt. 4. The consumer decision-making process -- pt. 5. Understanding Indian market diversity and evolving consumer behaviour -- pt. 6. Case studies.

ISBN: 8120339630 9788120339637

Subjects--Topical Terms:
Consumer behavior--India
Marketing--India

LC Class. No.: HF5415.33.I4 / M35 2010

Dewey Class. No.: 658.83420954