MARC details
000 -LEADER |
fixed length control field |
02021cam a2200481Li 4500 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
OCoLC |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20221101225349.0 |
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
fixed length control field |
m gq u |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
fixed length control field |
ta |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
fixed length control field |
co |g ---a|||| |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
100518s2010 ii ab g b 001 0 eng d |
011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
Local cataloguing issues note |
STRIP BONUS |
011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
Local cataloguing issues note |
MARC Score : 10900(22600) : OK |
011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
Local cataloguing issues note |
Direct Search Result |
011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
Local cataloguing issues note |
Leader : INCOMING RECORD MACHINE CONVERTED TO RDA FROM AACR2. Check coding and correct to RDA standards if necessary |
011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
Local cataloguing issues note |
BIB MATCHES WORLDCAT |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
8120339630 |
Qualifying information |
pbk. |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9788120339637 |
Qualifying information |
pbk. |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(ATU)b14843377 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)636612800 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DKAGE |
Language of cataloging |
eng |
Description conventions |
rda |
Transcribing agency |
DKAGE |
Modifying agency |
OCLCF |
-- |
OCLCO |
-- |
ATU |
043 ## - GEOGRAPHIC AREA CODE |
Geographic area code |
a-ii--- |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.33.I4 |
Item number |
M35 2010 |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.83420954 |
Edition number |
23 |
099 ## - LOCAL FREE-TEXT CALL NUMBER (OCLC) |
Classification number |
658.83420954 MAJ |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Majumdar, Ramanuj, |
Relator term |
author. |
9 (RLIN) |
837883 |
245 10 - TITLE STATEMENT |
Title |
Consumer behaviour : |
Remainder of title |
insights from Indian market / |
Statement of responsibility, etc. |
Ramanuj Majumdar. |
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Place of production, publication, distribution, manufacture |
New Delhi : |
Name of producer, publisher, distributor, manufacturer |
PHI Learning, |
Date of production, publication, distribution, manufacture, or copyright notice |
2010. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
ix, 350 pages : |
Other physical details |
colour illustrations, colour map ; |
Dimensions |
24 cm |
336 ## - CONTENT TYPE |
Content type term |
text |
Content type code |
txt |
Source |
rdacontent |
337 ## - MEDIA TYPE |
Media type term |
unmediated |
Media type code |
n |
Source |
rdamedia |
338 ## - CARRIER TYPE |
Carrier type term |
volume |
Carrier type code |
nc |
Source |
rdacarrier |
500 ## - GENERAL NOTE |
General note |
"Eastern economy edition"--Cover. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index. |
505 0# - FORMATTED CONTENTS NOTE |
Formatted contents note |
pt. 1. Consumer behaviour : an overview -- pt. 2. The consumer as an individual -- pt. 3. Consumers in their social and cultural settings -- pt. 4. The consumer decision-making process -- pt. 5. Understanding Indian market diversity and evolving consumer behaviour -- pt. 6. Case studies. |
588 ## - SOURCE OF DESCRIPTION NOTE |
Source of description note |
Machine converted from AACR2 source record. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Consumer behavior |
Geographic subdivision |
India |
9 (RLIN) |
710704 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing |
Geographic subdivision |
India |
9 (RLIN) |
710699 |
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
a |
.b14843377 |
b |
20-08-20 |
c |
29-02-16 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Book |
945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
a |
658.83420954 MAJ |
g |
1 |
i |
A557084B |
j |
0 |
l |
cmain |
o |
- |
p |
$43.18 |
q |
- |
r |
- |
s |
- |
t |
0 |
u |
1 |
v |
4 |
w |
0 |
x |
1 |
y |
.i13503078 |
z |
04-07-16 |
998 ## - LOCAL CONTROL INFORMATION (RLIN) |
-- |
b |
-- |
(2)c |
Operator's initials, OID (RLIN) |
10-08-16 |
Cataloger's initials, CIN (RLIN) |
m |
First date, FD (RLIN) |
a |
-- |
eng |
-- |
ii |
-- |
0 |