Persuasion : theory and applications / Lillian L. Beeson, University of Pittsburg at Greensburg.
Material type:
TextPublisher: New York : Oxford University Press, [2015]Copyright date: ©2015Description: xxx, 370 pages ; illustrations ; 24 cmContent type: - text
- unmediated
- volume
- 0199732353
- 9780199732357
- 153.852 23
- BF637.P4 B344 2014
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | North Campus North Campus Main Collection | 153.852 BEE (Browse shelf(Opens below)) | 1 | Available | A555783B |
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Includes index.
Preface -- Theoretical foundations -- Roadmap of the book -- Introduction to persuasion in everyday practices -- Rhetorical scholars : perspectives on rhetoric -- Audiences : social scientists address needs, attitudes, and beliefs -- Language : the code of persuasion -- Messages : verbal and nonverbal support -- Application of persuasion in the context of politics, law, religion, art & cinema, advertising, and public relations -- Political communication : mediated constructions -- Legal communication : persuasion in court -- Religion and persuasion -- Art as persuasion: visual rhetoric -- Advertising : integrated marketing communication (IMC) -- Public relations : engineering public consent -- Glossary -- Index.
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