MARC details
| 000 -LEADER |
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| fixed length control field |
01965cam a2200361 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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20221101223601.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
130306t20142015nyu 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2013006471 |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
|---|
| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0199732353 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780199732357 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(ATU)b14456321 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)829446004 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
YDX |
| -- |
BDX |
| -- |
BTCTA |
| -- |
OCLCF |
| -- |
YDXCP |
| -- |
CHVBK |
| -- |
ATU |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
BF637.P4 |
| Item number |
B344 2014 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
153.852 |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Beeson, Lillian L., |
| Relator term |
author. |
| 9 (RLIN) |
831709 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Persuasion : |
| Remainder of title |
theory and applications / |
| Statement of responsibility, etc. |
Lillian L. Beeson, University of Pittsburg at Greensburg. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
New York : |
| Name of producer, publisher, distributor, manufacturer |
Oxford University Press, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2015]. |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2015 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxx, 370 pages ; |
| Other physical details |
illustrations ; |
| Dimensions |
24 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Preface -- Theoretical foundations -- Roadmap of the book -- Introduction to persuasion in everyday practices -- Rhetorical scholars : perspectives on rhetoric -- Audiences : social scientists address needs, attitudes, and beliefs -- Language : the code of persuasion -- Messages : verbal and nonverbal support -- Application of persuasion in the context of politics, law, religion, art & cinema, advertising, and public relations -- Political communication : mediated constructions -- Legal communication : persuasion in court -- Religion and persuasion -- Art as persuasion: visual rhetoric -- Advertising : integrated marketing communication (IMC) -- Public relations : engineering public consent -- Glossary -- Index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Persuasion (Psychology) |
| 9 (RLIN) |
322125 |
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.b14456321 |
| b |
11-07-17 |
| c |
28-10-15 |
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| Koha item type |
Book |
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153.852 BEE |
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1 |
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A555783B |
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nmain |
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$97.80 |
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1 |
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29-10-15 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
b |
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n |
| Operator's initials, OID (RLIN) |
07-04-16 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
nyu |
| -- |
0 |
