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Persuasion : theory and applications / Lillian L. Beeson, University of Pittsburg at Greensburg.

By: Material type: TextTextPublisher: New York : Oxford University Press, [2015]Copyright date: ©2015Description: xxx, 370 pages ; illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0199732353
  • 9780199732357
Subject(s): DDC classification:
  • 153.852 23
LOC classification:
  • BF637.P4 B344 2014
Contents:
Preface -- Theoretical foundations -- Roadmap of the book -- Introduction to persuasion in everyday practices -- Rhetorical scholars : perspectives on rhetoric -- Audiences : social scientists address needs, attitudes, and beliefs -- Language : the code of persuasion -- Messages : verbal and nonverbal support -- Application of persuasion in the context of politics, law, religion, art & cinema, advertising, and public relations -- Political communication : mediated constructions -- Legal communication : persuasion in court -- Religion and persuasion -- Art as persuasion: visual rhetoric -- Advertising : integrated marketing communication (IMC) -- Public relations : engineering public consent -- Glossary -- Index.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book North Campus North Campus Main Collection 153.852 BEE (Browse shelf(Opens below)) 1 Available A555783B

Includes index.

Preface -- Theoretical foundations -- Roadmap of the book -- Introduction to persuasion in everyday practices -- Rhetorical scholars : perspectives on rhetoric -- Audiences : social scientists address needs, attitudes, and beliefs -- Language : the code of persuasion -- Messages : verbal and nonverbal support -- Application of persuasion in the context of politics, law, religion, art & cinema, advertising, and public relations -- Political communication : mediated constructions -- Legal communication : persuasion in court -- Religion and persuasion -- Art as persuasion: visual rhetoric -- Advertising : integrated marketing communication (IMC) -- Public relations : engineering public consent -- Glossary -- Index.

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