Persuasion : theory and applications /
Beeson, Lillian L.,
Persuasion : theory and applications / Lillian L. Beeson, University of Pittsburg at Greensburg. - xxx, 370 pages ; illustrations ; 24 cm
Includes index.
Preface -- Theoretical foundations -- Roadmap of the book -- Introduction to persuasion in everyday practices -- Rhetorical scholars : perspectives on rhetoric -- Audiences : social scientists address needs, attitudes, and beliefs -- Language : the code of persuasion -- Messages : verbal and nonverbal support -- Application of persuasion in the context of politics, law, religion, art & cinema, advertising, and public relations -- Political communication : mediated constructions -- Legal communication : persuasion in court -- Religion and persuasion -- Art as persuasion: visual rhetoric -- Advertising : integrated marketing communication (IMC) -- Public relations : engineering public consent -- Glossary -- Index.
0199732353 9780199732357
2013006471
Persuasion (Psychology)
BF637.P4 / B344 2014
153.852
Persuasion : theory and applications / Lillian L. Beeson, University of Pittsburg at Greensburg. - xxx, 370 pages ; illustrations ; 24 cm
Includes index.
Preface -- Theoretical foundations -- Roadmap of the book -- Introduction to persuasion in everyday practices -- Rhetorical scholars : perspectives on rhetoric -- Audiences : social scientists address needs, attitudes, and beliefs -- Language : the code of persuasion -- Messages : verbal and nonverbal support -- Application of persuasion in the context of politics, law, religion, art & cinema, advertising, and public relations -- Political communication : mediated constructions -- Legal communication : persuasion in court -- Religion and persuasion -- Art as persuasion: visual rhetoric -- Advertising : integrated marketing communication (IMC) -- Public relations : engineering public consent -- Glossary -- Index.
0199732353 9780199732357
2013006471
Persuasion (Psychology)
BF637.P4 / B344 2014
153.852