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Emarketing excellence : planning and optimizing your digital marketing / Dave Chaffey and PR Smith.

By:

Chaffey, Dave, 1963- [author.]

Contributor(s):

Smith, P. R. (Paul Russell), 1957- [author.]

Material type: Text

TextPublisher: Abingdon, Oxon ; New York, NY : Routledge, 2012Edition: 4th editionDescription: xxi, 613 pages : colour illustrations ; 24 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

041553335X
9780415533355
0415533376
9780415533379

Other title:

Emarketing excellence : Planning and optimising your digital marketing

Subject(s):

Internet marketing

DDC classification:

658.872028546 23

LOC classification:

HF5415.1265 .S615 2012

Contents:

1 Introduction to E-Marketing -- 2 ReMix -- 3 E-Models -- 4 E-Customers -- 5 Social Media Marketing -- 6 Site Design -- 7 Traffic Building -- 8 E-CRM -- 9 Managing Digital Marketing -- 10 E-Planning.

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	City Campus City Campus Main Collection	658.872028546 CHA (Browse shelf(Opens below))	1	Available		A507879B

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Previous	658.872 SHI The Facebook era : tapping online social networks to market, sell, and innovate /	658.872 TAS Marketing in the moment : the practical guide to using Web 3.0 marketing to reach your customers first /	658.872 VIS Digital marketing fundamentals /	658.872028546 CHA Emarketing excellence : planning and optimizing your digital marketing /	658.87202856754 BAI Outsmarting social media : profiting in the age of friendship marketing /	658.8720993 AL Determinants of electronic commerce adoption : small businesses in Asia Pacific region : the case of New Zealand /	658.88 GES Credit risk management : basic concepts : financial risk components, rating analysis, models, economic and regulatory capital /	Next

Includes bibliographical references and index.

1 Introduction to E-Marketing -- 2 ReMix -- 3 E-Models -- 4 E-Customers -- 5 Social Media Marketing -- 6 Site Design -- 7 Traffic Building -- 8 E-CRM -- 9 Managing Digital Marketing -- 10 E-Planning.

Machine converted from AACR2 source record.

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