Normal view MARC view ISBD view

Chaffey, Dave, 1963-

Emarketing excellence : planning and optimizing your digital marketing / Emarketing excellence : Planning and optimising your digital marketing Dave Chaffey and PR Smith. - 4th edition. - xxi, 613 pages : colour illustrations ; 24 cm

Includes bibliographical references and index.

1 Introduction to E-Marketing -- 2 ReMix -- 3 E-Models -- 4 E-Customers -- 5 Social Media Marketing -- 6 Site Design -- 7 Traffic Building -- 8 E-CRM -- 9 Managing Digital Marketing -- 10 E-Planning.

ISBN: 041553335X 9780415533355 0415533376 9780415533379

LCCN: 2012018941

Subjects--Topical Terms:
Internet marketing.

LC Class. No.: HF5415.1265 / .S615 2012

Dewey Class. No.: 658.872028546