Image from Coce

Emarketing excellence : planning and optimizing your digital marketing / Dave Chaffey and PR Smith.

By: Contributor(s): Material type: TextTextPublisher: Abingdon, Oxon ; New York, NY : Routledge, 2012Edition: 4th editionDescription: xxi, 613 pages : colour illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 041553335X
  • 9780415533355
  • 0415533376
  • 9780415533379
Other title:
  • Emarketing excellence : Planning and optimising your digital marketing
Subject(s): DDC classification:
  • 658.872028546 23
LOC classification:
  • HF5415.1265 .S615 2012
Contents:
1 Introduction to E-Marketing -- 2 ReMix -- 3 E-Models -- 4 E-Customers -- 5 Social Media Marketing -- 6 Site Design -- 7 Traffic Building -- 8 E-CRM -- 9 Managing Digital Marketing -- 10 E-Planning.
Tags from this library: No tags from this library for this title. Log in to add tags.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 658.872028546 CHA (Browse shelf(Opens below)) 1 Available A507879B

Includes bibliographical references and index.

1 Introduction to E-Marketing -- 2 ReMix -- 3 E-Models -- 4 E-Customers -- 5 Social Media Marketing -- 6 Site Design -- 7 Traffic Building -- 8 E-CRM -- 9 Managing Digital Marketing -- 10 E-Planning.

Machine converted from AACR2 source record.

There are no comments on this title.

to post a comment.

Powered by Koha