MARC details
000 -LEADER |
fixed length control field |
01791cam a22004214i 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20211103122014.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
120510s2012 enk b 001 0 eng d |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2012018941 |
011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
Local cataloguing issues note |
BIB MATCHES WORLDCAT |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
041553335X |
Qualifying information |
hbk. |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780415533355 |
Qualifying information |
hbk. |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0415533376 |
Qualifying information |
pbk. |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780415533379 |
Qualifying information |
pbk. |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(ATU)b12806730 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)768171343 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Language of cataloging |
eng |
Description conventions |
rda |
Transcribing agency |
DLC |
Modifying agency |
BTCTA |
-- |
YDXCP |
-- |
CDX |
-- |
ATU |
042 ## - AUTHENTICATION CODE |
Authentication code |
pcc |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.1265 |
Item number |
.S615 2012 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.872028546 |
Edition number |
23 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Chaffey, Dave, |
Dates associated with a name |
1963- |
Relator term |
author. |
9 (RLIN) |
391126 |
245 10 - TITLE STATEMENT |
Title |
Emarketing excellence : |
Remainder of title |
planning and optimizing your digital marketing / |
Statement of responsibility, etc. |
Dave Chaffey and PR Smith. |
246 3# - VARYING FORM OF TITLE |
Title proper/short title |
Emarketing excellence : |
Remainder of title |
Planning and optimising your digital marketing |
250 ## - EDITION STATEMENT |
Edition statement |
4th edition. |
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Place of production, publication, distribution, manufacture |
Abingdon, Oxon ; |
-- |
New York, NY : |
Name of producer, publisher, distributor, manufacturer |
Routledge, |
Date of production, publication, distribution, manufacture, or copyright notice |
2012. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxi, 613 pages : |
Other physical details |
colour illustrations ; |
Dimensions |
24 cm |
336 ## - CONTENT TYPE |
Content type term |
text |
Content type code |
txt |
Source |
rdacontent |
337 ## - MEDIA TYPE |
Media type term |
unmediated |
Media type code |
n |
Source |
rdamedia |
338 ## - CARRIER TYPE |
Carrier type term |
volume |
Carrier type code |
nc |
Source |
rdacarrier |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index. |
505 0# - FORMATTED CONTENTS NOTE |
Formatted contents note |
1 Introduction to E-Marketing -- 2 ReMix -- 3 E-Models -- 4 E-Customers -- 5 Social Media Marketing -- 6 Site Design -- 7 Traffic Building -- 8 E-CRM -- 9 Managing Digital Marketing -- 10 E-Planning. |
588 ## - SOURCE OF DESCRIPTION NOTE |
Source of description note |
Machine converted from AACR2 source record. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Internet marketing. |
9 (RLIN) |
328425 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Smith, P. R. |
Fuller form of name |
(Paul Russell), |
Dates associated with a name |
1957- |
Relator term |
author. |
9 (RLIN) |
242445 |
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
a |
.b12806730 |
b |
22-08-17 |
c |
28-10-15 |
998 ## - LOCAL CONTROL INFORMATION (RLIN) |
-- |
b |
-- |
c |
Operator's initials, OID (RLIN) |
06-04-16 |
Cataloger's initials, CIN (RLIN) |
m |
First date, FD (RLIN) |
a |
-- |
eng |
-- |
enk |
-- |
0 |
945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
a |
658.872028546 CHA |
g |
1 |
i |
A507879B |
j |
0 |
l |
cmain |
o |
- |
p |
$61.09 |
q |
- |
r |
- |
s |
- |
t |
0 |
u |
7 |
v |
2 |
w |
0 |
x |
3 |
y |
.i13295263 |
z |
29-10-15 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Book |