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Creative strategies : idea management for marketing, advertising, media and design / Mario Pricken.

By:

Pricken, Mario [author.]

Material type: Text

TextPublisher: London ; New York : Thames & Hudson, 2010Description: 311 pages : colour illustrations ; 27 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

0500515409
9780500515402

Other title:

Idea management for marketing, advertising, media and design

Uniform titles:

Clou. English

Subject(s):

DDC classification:

659.1 23

LOC classification:

HF5823 .P73513 2010

Contents:

Creative culture -- Creative team leading -- Creative teams -- Creative briefing -- Creative process -- Creative spaces.

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	City Campus City Campus Main Collection	659.1 PRI (Browse shelf(Opens below))	1	Available		A502434B

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Previous	659.1 PER Strategic advertising management /	659.1 PRE The great American blow-up : puffery in advertising and selling /	659.1 PRI Creative advertising : ideas and techniques from the world's best campaigns /	659.1 PRI Creative strategies : idea management for marketing, advertising, media and design /	659.1 PRI Spending advertising money in the digital age : how to navigate the media flow /	659.1 ROB The manipulators : the conspiracy to make you buy /	659.1 ROM How to advertise /	Next

Includes bibliographical references (pages 309-311) and index.

Creative culture -- Creative team leading -- Creative teams -- Creative briefing -- Creative process -- Creative spaces.

Originally published in German: Mainz : Schmidt, 2009. under title: Clou : strategisches Ideenmanagement in Marketing, Werbung, Medien & Design. 9783874397889

Machine converted from AACR2 source record.

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