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Creative strategies : idea management for marketing, advertising, media and design / Mario Pricken.

By: Material type: TextTextPublisher: London ; New York : Thames & Hudson, 2010Description: 311 pages : colour illustrations ; 27 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0500515409
  • 9780500515402
Other title:
  • Idea management for marketing, advertising, media and design
Uniform titles:
  • Clou. English
Subject(s): DDC classification:
  • 659.1 23
LOC classification:
  • HF5823 .P73513 2010
Contents:
Creative culture -- Creative team leading -- Creative teams -- Creative briefing -- Creative process -- Creative spaces.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 659.1 PRI (Browse shelf(Opens below)) 1 Available A502434B

Includes bibliographical references (pages 309-311) and index.

Creative culture -- Creative team leading -- Creative teams -- Creative briefing -- Creative process -- Creative spaces.

Originally published in German: Mainz : Schmidt, 2009. under title: Clou : strategisches Ideenmanagement in Marketing, Werbung, Medien & Design. 9783874397889

Machine converted from AACR2 source record.

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