MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01788cam a2200397 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20221102155828.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110526s2010 enka b 001 0 eng d |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
|---|
| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0500515409 |
| Qualifying information |
hbk. |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780500515402 |
| Qualifying information |
hbk. |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(ATU)b11940104 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)601100978 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UKM |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
UKM |
| Modifying agency |
BTCTA |
| -- |
YDXCP |
| -- |
BWK |
| -- |
SINLB |
| -- |
CDX |
| -- |
BWX |
| -- |
OKU |
| -- |
TXA |
| -- |
YBM |
| -- |
GWDNB |
| -- |
ATU |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5823 |
| Item number |
.P73513 2010 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1 |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Pricken, Mario, |
| Relator term |
author. |
| 9 (RLIN) |
1049563 |
| 240 10 - UNIFORM TITLE |
|---|
| Uniform title |
Clou. |
| Language of a work |
English |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Creative strategies : |
| Remainder of title |
idea management for marketing, advertising, media and design / |
| Statement of responsibility, etc. |
Mario Pricken. |
| 246 30 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Idea management for marketing, advertising, media and design |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
London ; |
| -- |
New York : |
| Name of producer, publisher, distributor, manufacturer |
Thames & Hudson, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2010. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
311 pages : |
| Other physical details |
colour illustrations ; |
| Dimensions |
27 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (pages 309-311) and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Creative culture -- Creative team leading -- Creative teams -- Creative briefing -- Creative process -- Creative spaces. |
| 534 ## - ORIGINAL VERSION NOTE |
|---|
| Introductory phrase |
Originally published in German: |
| Publication, distribution, etc. of original |
Mainz : Schmidt, 2009. |
| Note about original |
under title: |
| Title statement of original |
Clou : strategisches Ideenmanagement in Marketing, Werbung, Medien & Design. |
| International Standard Book Number |
9783874397889 |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Machine converted from AACR2 source record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Creativity in advertising |
| 9 (RLIN) |
341922 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising campaigns. |
| 9 (RLIN) |
313450 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b11940104 |
| b |
21-09-18 |
| c |
27-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
659.1 PRI |
| g |
1 |
| i |
A502434B |
| j |
0 |
| l |
cmain |
| o |
- |
| p |
$84.00 |
| q |
- |
| r |
- |
| s |
- |
| t |
0 |
| u |
6 |
| v |
0 |
| w |
0 |
| x |
2 |
| y |
.i13134590 |
| z |
29-10-15 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
b |
| -- |
c |
| Operator's initials, OID (RLIN) |
11-05-18 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
enk |
| -- |
0 |
