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Pricken, Mario,

Creative strategies : idea management for marketing, advertising, media and design / Idea management for marketing, advertising, media and design Mario Pricken. - 311 pages : colour illustrations ; 27 cm

Includes bibliographical references (pages 309-311) and index.

Creative culture -- Creative team leading -- Creative teams -- Creative briefing -- Creative process -- Creative spaces.



ISBN: 0500515409 9780500515402

Subjects--Topical Terms:
Creativity in advertising
Advertising campaigns.

LC Class. No.: HF5823 / .P73513 2010

Dewey Class. No.: 659.1