Business-to-business marketing : relationships, networks & strategies / by Nick Ellis.
Material type:
TextPublisher: Oxford : Oxford University Press, [2011]Copyright date: ©2011Description: xxvii, 351 pages : illustrations ; 25 cmContent type: - text
- unmediated
- volume
- 0199551685
- 9780199551682
- 658.8 22
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | City Campus City Campus Main Collection | 658.8 ELL (Browse shelf(Opens below)) | 1 | Available | A502116B |
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Includes bibliographical references and index.
Part One. The Organisational Marketing Context -- Part Two. Inter-Organisational Relationships & Networks -- Part Three. Business Marketing Planning -- Part Four. Business Marketing Programmes -- --
Part One. The Organisational Marketing Context -- 1. The Significance of B2B Marketing -- 2. Organisational Buying Behaviour -- -- Part Two. Inter-Organisational Relationships & Networks -- 3. Inter-Organisational Relationships -- 4. Marketing Channels & Supply Chains -- 5. Industrial Networks -- -- Part Three. Business Marketing Planning -- 6. B2B Marketing Planning & Analysis -- 7. B2B Marketing Strategies & Implementation -- -- Part Four. Business Marketing Programmes -- 8. Business Products -- 9. Business Services -- 10. Value & Pricing in B2B Markets -- 11. B2B Marketing Communications -- 12. Personal Selling & Sales Management.
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