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Business-to-business marketing : relationships, networks & strategies / by Nick Ellis.

By: Material type: TextTextPublisher: Oxford : Oxford University Press, [2011]Copyright date: ©2011Description: xxvii, 351 pages : illustrations ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0199551685
  • 9780199551682
Subject(s): DDC classification:
  • 658.8 22
Contents:
Part One. The Organisational Marketing Context -- Part Two. Inter-Organisational Relationships & Networks -- Part Three. Business Marketing Planning -- Part Four. Business Marketing Programmes -- --
Part One. The Organisational Marketing Context -- 1. The Significance of B2B Marketing -- 2. Organisational Buying Behaviour -- -- Part Two. Inter-Organisational Relationships & Networks -- 3. Inter-Organisational Relationships -- 4. Marketing Channels & Supply Chains -- 5. Industrial Networks -- -- Part Three. Business Marketing Planning -- 6. B2B Marketing Planning & Analysis -- 7. B2B Marketing Strategies & Implementation -- -- Part Four. Business Marketing Programmes -- 8. Business Products -- 9. Business Services -- 10. Value & Pricing in B2B Markets -- 11. B2B Marketing Communications -- 12. Personal Selling & Sales Management.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 658.8 ELL (Browse shelf(Opens below)) 1 Available A502116B

Includes bibliographical references and index.

Part One. The Organisational Marketing Context -- Part Two. Inter-Organisational Relationships & Networks -- Part Three. Business Marketing Planning -- Part Four. Business Marketing Programmes -- --

Part One. The Organisational Marketing Context -- 1. The Significance of B2B Marketing -- 2. Organisational Buying Behaviour -- -- Part Two. Inter-Organisational Relationships & Networks -- 3. Inter-Organisational Relationships -- 4. Marketing Channels & Supply Chains -- 5. Industrial Networks -- -- Part Three. Business Marketing Planning -- 6. B2B Marketing Planning & Analysis -- 7. B2B Marketing Strategies & Implementation -- -- Part Four. Business Marketing Programmes -- 8. Business Products -- 9. Business Services -- 10. Value & Pricing in B2B Markets -- 11. B2B Marketing Communications -- 12. Personal Selling & Sales Management.

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