Business-to-business marketing : relationships, networks & strategies /
Ellis, Nick, 1960-
Business-to-business marketing : relationships, networks & strategies / by Nick Ellis. - xxvii, 351 pages : illustrations ; 25 cm.
Includes bibliographical references and index.
Part One. The Organisational Marketing Context -- Part Two. Inter-Organisational Relationships & Networks -- Part Three. Business Marketing Planning -- Part Four. Business Marketing Programmes -- -- The Organisational Marketing Context -- The Significance of B2B Marketing -- Organisational Buying Behaviour -- -- Inter-Organisational Relationships & Networks -- Inter-Organisational Relationships -- Marketing Channels & Supply Chains -- Industrial Networks -- -- Business Marketing Planning -- B2B Marketing Planning & Analysis -- B2B Marketing Strategies & Implementation -- -- Business Marketing Programmes -- Business Products -- Business Services -- Value & Pricing in B2B Markets -- B2B Marketing Communications -- Personal Selling & Sales Management. Part One. 1. 2. Part Two. 3. 4. 5. Part Three. 6. 7. Part Four. 8. 9. 10. 11. 12.
0199551685 9780199551682
Industrial marketing.
658.8
Business-to-business marketing : relationships, networks & strategies / by Nick Ellis. - xxvii, 351 pages : illustrations ; 25 cm.
Includes bibliographical references and index.
Part One. The Organisational Marketing Context -- Part Two. Inter-Organisational Relationships & Networks -- Part Three. Business Marketing Planning -- Part Four. Business Marketing Programmes -- -- The Organisational Marketing Context -- The Significance of B2B Marketing -- Organisational Buying Behaviour -- -- Inter-Organisational Relationships & Networks -- Inter-Organisational Relationships -- Marketing Channels & Supply Chains -- Industrial Networks -- -- Business Marketing Planning -- B2B Marketing Planning & Analysis -- B2B Marketing Strategies & Implementation -- -- Business Marketing Programmes -- Business Products -- Business Services -- Value & Pricing in B2B Markets -- B2B Marketing Communications -- Personal Selling & Sales Management. Part One. 1. 2. Part Two. 3. 4. 5. Part Three. 6. 7. Part Four. 8. 9. 10. 11. 12.
0199551685 9780199551682
Industrial marketing.
658.8