MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02044cam a2200337 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20211104111125.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110502s2011 enka b 001 0 eng d |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
|---|
| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0199551685 |
| Qualifying information |
pbk. |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780199551682 |
| Qualifying information |
pbk. |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(ATU)b11934505 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)701466491 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
StDuBDS |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
CUD |
| Modifying agency |
YDXCP |
| -- |
BWX |
| -- |
CDX |
| -- |
ATU |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ellis, Nick, |
| Dates associated with a name |
1960- |
| Relator term |
author. |
| 9 (RLIN) |
452883 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Business-to-business marketing : |
| Remainder of title |
relationships, networks & strategies / |
| Statement of responsibility, etc. |
by Nick Ellis. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Oxford : |
| Name of producer, publisher, distributor, manufacturer |
Oxford University Press, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2011] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2011 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxvii, 351 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
25 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Part One. The Organisational Marketing Context -- Part Two. Inter-Organisational Relationships & Networks -- Part Three. Business Marketing Planning -- Part Four. Business Marketing Programmes -- -- |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Miscellaneous information |
Part One. |
| Title |
The Organisational Marketing Context -- |
| Miscellaneous information |
1. |
| Title |
The Significance of B2B Marketing -- |
| Miscellaneous information |
2. |
| Title |
Organisational Buying Behaviour -- -- |
| Miscellaneous information |
Part Two. |
| Title |
Inter-Organisational Relationships & Networks -- |
| Miscellaneous information |
3. |
| Title |
Inter-Organisational Relationships -- |
| Miscellaneous information |
4. |
| Title |
Marketing Channels & Supply Chains -- |
| Miscellaneous information |
5. |
| Title |
Industrial Networks -- -- |
| Miscellaneous information |
Part Three. |
| Title |
Business Marketing Planning -- |
| Miscellaneous information |
6. |
| Title |
B2B Marketing Planning & Analysis -- |
| Miscellaneous information |
7. |
| Title |
B2B Marketing Strategies & Implementation -- -- |
| Miscellaneous information |
Part Four. |
| Title |
Business Marketing Programmes -- |
| Miscellaneous information |
8. |
| Title |
Business Products -- |
| Miscellaneous information |
9. |
| Title |
Business Services -- |
| Miscellaneous information |
10. |
| Title |
Value & Pricing in B2B Markets -- |
| Miscellaneous information |
11. |
| Title |
B2B Marketing Communications -- |
| Miscellaneous information |
12. |
| Title |
Personal Selling & Sales Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Industrial marketing. |
| 9 (RLIN) |
319255 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
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| a |
.b11934505 |
| b |
11-07-17 |
| c |
27-10-15 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
b |
| -- |
c |
| Operator's initials, OID (RLIN) |
06-04-16 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
enk |
| -- |
0 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
658.8 ELL |
| g |
1 |
| i |
A502116B |
| j |
0 |
| l |
cmain |
| o |
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$81.09 |
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29-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
