Marketing management / Russell S. Winer, Ravi Dhar.
Material type:
TextPublisher: Upper Saddle River, N.J. ; Harlow : Pearson Education, [2011]Copyright date: ©2011Edition: Fourth edition, International editionDescription: xxi, 506 pages : colour illustrations ; 28 cmContent type: - text
- unmediated
- volume
- 0130387924
- 9780130387929
- 658.8 22
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | South Campus South Campus Main Collection | 658.8 WIN (Browse shelf(Opens below)) | 1 | Available | A490625B |
Browsing South Campus shelves, Shelving location: South Campus Main Collection Close shelf browser (Hides shelf browser)
| 658.8 RIE The 22 immutable laws of marketing / | 658.8 SER Services marketing / | 658.8 WAL Marketing strategy : a decision-focused approach / | 658.8 WIN Marketing management / | 658.8002373 SOL Marketing : real people, real choices / | 658.8002393 MAR Marketing : real people, real choices / | 658.8002393 MAR Marketing : real people, real choices / |
Previous ed.: 2007.
Includes bibliographical references and index.
Machine converted from AACR2 source record.
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