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Marketing management /

Winer, Russell S.,

Marketing management / Russell S. Winer, Ravi Dhar. - Fourth edition, International edition. - xxi, 506 pages : colour illustrations ; 28 cm

Previous ed.: 2007.

Includes bibliographical references and index.

ISBN: 0130387924 9780130387929

Subjects--Topical Terms:
Marketing--Management.

Dewey Class. No.: 658.8

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