The buying brain : secrets for selling to the subconscious mind / A.K. Pradeep.
Material type:
TextPublisher: Hoboken, N.J. : Wiley, [2010]Copyright date: ©2010Description: xii, 252 pages : illustrations ; 24 cmContent type: - text
- unmediated
- volume
- 0470601779
- 9780470601778
- 658.8342 22
- HF5415.12615 .P73 2010
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | City Campus City Campus Main Collection | 658.8342 PRA (Browse shelf(Opens below)) | 1 | Available | A361653B |
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Includes bibliographical references and index.
Trillion to persuade the brain -- Neuromarketing technology -- Your customer's brain is 100,000 years old -- The brain 101 -- The five senses and the buying brain -- The boomer brain is buying -- The female brain is buying -- The mommy brain is buying -- The empathic brain is buying -- Neuromarketing measures and metrics -- The consumer journey -- The buying brain and brands -- The buying brain and products -- The buying brain and packaging -- The buying brain in the aisle -- The buying brain and advertising -- The buying brain, screens, and social media -- Vision of the future.
Scientific brain scan research every marketer will want to know on what makes consumers react (or not react) to products, packaging, price, ads, websites, etc. - from the world's leading neuromarketing lab.
Tertiary/Undergraduate.
General.
Machine converted from AACR2 source record.
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