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Neuromarketing (Topical Term)

Number of records used in: 22
Preferred form: Neuromarketing
Used for/see from:
  • Neuro-marketing
See also:

Work cat.: 2007029695: Renvoisé, Patrick. Neuromarketing, 2007: CIP t.p. (Neuromarketing)

Here are entered works on marketing based on research that uses neuroscience technologies, such as magnetic resonance imaging, to measure the brain's responses to advertising, brand-related messages, and other marketing stimuli.

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