The buying brain : secrets for selling to the subconscious mind / A.K. Pradeep.

By:

Pradeep, A. K, 1963- [author.]

Material type: Text

text

Media type:

unmediated

Carrier type:

volume

ISBN:

0470601779
9780470601778

Subject(s):

DDC classification:

658.8342 22

LOC classification:

HF5415.12615 .P73 2010

Contents:

Trillion to persuade the brain -- Neuromarketing technology -- Your customer's brain is 100,000 years old -- The brain 101 -- The five senses and the buying brain -- The boomer brain is buying -- The female brain is buying -- The mommy brain is buying -- The empathic brain is buying -- Neuromarketing measures and metrics -- The consumer journey -- The buying brain and brands -- The buying brain and products -- The buying brain and packaging -- The buying brain in the aisle -- The buying brain and advertising -- The buying brain, screens, and social media -- Vision of the future.

Summary: Scientific brain scan research every marketer will want to know on what makes consumers react (or not react) to products, packaging, price, ads, websites, etc. - from the world's leading neuromarketing lab.

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	City Campus City Campus Main Collection	658.8342 PRA (Browse shelf(Opens below))	1	Available		A361653B

Includes bibliographical references and index.

Scientific brain scan research every marketer will want to know on what makes consumers react (or not react) to products, packaging, price, ads, websites, etc. - from the world's leading neuromarketing lab.