The buying brain : secrets for selling to the subconscious mind /
Pradeep, A. K., 1963-
The buying brain : secrets for selling to the subconscious mind / A.K. Pradeep. - xii, 252 pages : illustrations ; 24 cm
Includes bibliographical references and index.
Trillion to persuade the brain -- Neuromarketing technology -- Your customer's brain is 100,000 years old -- The brain 101 -- The five senses and the buying brain -- The boomer brain is buying -- The female brain is buying -- The mommy brain is buying -- The empathic brain is buying -- Neuromarketing measures and metrics -- The consumer journey -- The buying brain and brands -- The buying brain and products -- The buying brain and packaging -- The buying brain in the aisle -- The buying brain and advertising -- The buying brain, screens, and social media -- Vision of the future.
Scientific brain scan research every marketer will want to know on what makes consumers react (or not react) to products, packaging, price, ads, websites, etc. - from the world's leading neuromarketing lab.
Tertiary/Undergraduate. General.
0470601779 9780470601778
2010003830
Neuromarketing
Consumer behavior.
Shopping--Psychological aspects
Marketing--Psychological aspects
HF5415.12615 / .P73 2010
658.8342
The buying brain : secrets for selling to the subconscious mind / A.K. Pradeep. - xii, 252 pages : illustrations ; 24 cm
Includes bibliographical references and index.
Trillion to persuade the brain -- Neuromarketing technology -- Your customer's brain is 100,000 years old -- The brain 101 -- The five senses and the buying brain -- The boomer brain is buying -- The female brain is buying -- The mommy brain is buying -- The empathic brain is buying -- Neuromarketing measures and metrics -- The consumer journey -- The buying brain and brands -- The buying brain and products -- The buying brain and packaging -- The buying brain in the aisle -- The buying brain and advertising -- The buying brain, screens, and social media -- Vision of the future.
Scientific brain scan research every marketer will want to know on what makes consumers react (or not react) to products, packaging, price, ads, websites, etc. - from the world's leading neuromarketing lab.
Tertiary/Undergraduate. General.
0470601779 9780470601778
2010003830
Neuromarketing
Consumer behavior.
Shopping--Psychological aspects
Marketing--Psychological aspects
HF5415.12615 / .P73 2010
658.8342