Customer satisfaction evaluation : methods for measuring and implementing service quality / Evangelos Grigoroudis, Yannis Siskos.
Material type:
TextSeries: International series in operations research & management science ; 139.Publisher: New York : Springer, [2010]Copyright date: ©2010Description: xii, 313 pages : illustrations ; 25 cmContent type: - text
- unmediated
- volume
- 1441916393
- 9781441916396
- 658.83015195 22
- HF5415.335 .G75 2010
Contents:
1. Introduction -- 2. Basic Methodological Approaches -- 3. Other Methodological Approaches -- 4. MUSA: Multicriteria Satisfaction Analysis -- 5. Extensions of the MUSA Method -- 6. Advanced Topics on the MUSA Method -- 7. Customer Satisfaction Surveys and Barometers -- 8. Applications in Business Organizations -- 9. Customer Satisfaction and Information Systems.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | City Campus City Campus Main Collection | 658.83015195 GRI (Browse shelf(Opens below)) | 1 | Available | A457538B |
Browsing City Campus shelves, Shelving location: City Campus Main Collection Close shelf browser (Hides shelf browser)
| 658.83 ZIK Marketing research / | 658.83 ZIK Marketing research / | 658.83 ZIK Marketing research / | 658.83015195 GRI Customer satisfaction evaluation : methods for measuring and implementing service quality / | 658.83028 MAZ Statistics for marketing and consumer research / | 658.830285554 BUR Basic marketing research : using Microsoft Excel data analysis / | 658.830285555 MAR Marketing research with SPSS / |
Includes bibliographical references (pages 287-309) and index.
1. Introduction -- 2. Basic Methodological Approaches -- 3. Other Methodological Approaches -- 4. MUSA: Multicriteria Satisfaction Analysis -- 5. Extensions of the MUSA Method -- 6. Advanced Topics on the MUSA Method -- 7. Customer Satisfaction Surveys and Barometers -- 8. Applications in Business Organizations -- 9. Customer Satisfaction and Information Systems.
Machine converted from AACR2 source record.
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