Customer satisfaction evaluation : methods for measuring and implementing service quality /
Grigoroudis, Evangelos,
Customer satisfaction evaluation : methods for measuring and implementing service quality / Evangelos Grigoroudis, Yannis Siskos. - xii, 313 pages : illustrations ; 25 cm. - International series in operations research & management science, 139 0884-8289 ; . - International series in operations research & management science ; 139. .
Includes bibliographical references (pages 287-309) and index.
Introduction -- Basic Methodological Approaches -- Other Methodological Approaches -- MUSA: Multicriteria Satisfaction Analysis -- Extensions of the MUSA Method -- Advanced Topics on the MUSA Method -- Customer Satisfaction Surveys and Barometers -- Applications in Business Organizations -- Customer Satisfaction and Information Systems. 1. 2. 3. 4. 5. 6. 7. 8. 9.
1441916393 9781441916396
Consumer satisfaction--Evaluation--Statistical methods.
Consumer satisfaction--Evaluation--Data processing.
Marketing research--Statistical methods
HF5415.335 / .G75 2010
658.83015195
Customer satisfaction evaluation : methods for measuring and implementing service quality / Evangelos Grigoroudis, Yannis Siskos. - xii, 313 pages : illustrations ; 25 cm. - International series in operations research & management science, 139 0884-8289 ; . - International series in operations research & management science ; 139. .
Includes bibliographical references (pages 287-309) and index.
Introduction -- Basic Methodological Approaches -- Other Methodological Approaches -- MUSA: Multicriteria Satisfaction Analysis -- Extensions of the MUSA Method -- Advanced Topics on the MUSA Method -- Customer Satisfaction Surveys and Barometers -- Applications in Business Organizations -- Customer Satisfaction and Information Systems. 1. 2. 3. 4. 5. 6. 7. 8. 9.
1441916393 9781441916396
Consumer satisfaction--Evaluation--Statistical methods.
Consumer satisfaction--Evaluation--Data processing.
Marketing research--Statistical methods
HF5415.335 / .G75 2010
658.83015195