Consumer behavior & marketing strategy / J. Paul Peter, Jerry C. Olson.
Material type: TextPublisher: New York : McGraw-Hill Irwin, [2010]Copyright date: ©2010Edition: Ninth editionDescription: xix, 554 pages : illustrations ; 26 cmContent type:- text
- unmediated
- volume
- 0073404764
- 9780073404769
- 0071267816
- 9780071267816
- Consumer behaviour & marketing strategy
- Consumer behavior and marketing strategy
- Consumer behaviour and marketing strategy
- 658.8342 22
- HF5415.3 .P468 2010
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | City Campus City Campus Main Collection | 658.8342 PET (Browse shelf(Opens below)) | 1 | Available | A453868B |
Includes bibliographical references and index.
Sect. 1. A Perspective on Consumer Behavior -- 1. Introduction to Consumer Behavior and Marketing Strategy -- 2. A Framework for Consumer Analysis -- Sect. 2. Affect and Cognition and Marketing Strategy -- 3. Introduction to Affect and Cognition -- 4. Consumers' Product Knowledge and Involvement -- 5. Attention and Comprehension -- 6. Attitudes and Intentions -- 7. Consumer Decision Making -- Sect. 3. Behavior and Marketing Strategy -- 8. Introduction to Behavior -- 9. Conditioning and Learning Processes -- 10. Influencing Consumer Behaviors -- Sect. 4. The Environment and Marketing Strategy -- 11. Introduction to the Environment -- 12. Cultural and Cross-Cultural Influences -- 13. Subculture and Social Class -- 14. Reference Groups and Family -- Sect. 5. Consumer Analysis and Marketing Strategy -- 15. Market Segmentation and Product Positioning -- 16. Consumer Behavior and Product Strategy -- 17. Consumer Behavior and Promotion Strategy -- 18. Consumer Behavior and Pricing Strategy -- 19. Consumer Behavior, Electronic Commerce, and Channel Strategy.
Machine converted from AACR2 source record.
There are no comments on this title.