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Consumer behavior & marketing strategy / J. Paul Peter, Jerry C. Olson.

By: Contributor(s): Material type: TextTextPublisher: New York : McGraw-Hill Irwin, [2010]Copyright date: ©2010Edition: Ninth editionDescription: xix, 554 pages : illustrations ; 26 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0073404764
  • 9780073404769
  • 0071267816
  • 9780071267816
Other title:
  • Consumer behaviour & marketing strategy
  • Consumer behavior and marketing strategy
  • Consumer behaviour and marketing strategy
Subject(s): DDC classification:
  • 658.8342 22
LOC classification:
  • HF5415.3 .P468 2010
Contents:
Sect. 1. A Perspective on Consumer Behavior -- 1. Introduction to Consumer Behavior and Marketing Strategy -- 2. A Framework for Consumer Analysis -- Sect. 2. Affect and Cognition and Marketing Strategy -- 3. Introduction to Affect and Cognition -- 4. Consumers' Product Knowledge and Involvement -- 5. Attention and Comprehension -- 6. Attitudes and Intentions -- 7. Consumer Decision Making -- Sect. 3. Behavior and Marketing Strategy -- 8. Introduction to Behavior -- 9. Conditioning and Learning Processes -- 10. Influencing Consumer Behaviors -- Sect. 4. The Environment and Marketing Strategy -- 11. Introduction to the Environment -- 12. Cultural and Cross-Cultural Influences -- 13. Subculture and Social Class -- 14. Reference Groups and Family -- Sect. 5. Consumer Analysis and Marketing Strategy -- 15. Market Segmentation and Product Positioning -- 16. Consumer Behavior and Product Strategy -- 17. Consumer Behavior and Promotion Strategy -- 18. Consumer Behavior and Pricing Strategy -- 19. Consumer Behavior, Electronic Commerce, and Channel Strategy.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 658.8342 PET (Browse shelf(Opens below)) 1 Available A453868B

Includes bibliographical references and index.

Sect. 1. A Perspective on Consumer Behavior -- 1. Introduction to Consumer Behavior and Marketing Strategy -- 2. A Framework for Consumer Analysis -- Sect. 2. Affect and Cognition and Marketing Strategy -- 3. Introduction to Affect and Cognition -- 4. Consumers' Product Knowledge and Involvement -- 5. Attention and Comprehension -- 6. Attitudes and Intentions -- 7. Consumer Decision Making -- Sect. 3. Behavior and Marketing Strategy -- 8. Introduction to Behavior -- 9. Conditioning and Learning Processes -- 10. Influencing Consumer Behaviors -- Sect. 4. The Environment and Marketing Strategy -- 11. Introduction to the Environment -- 12. Cultural and Cross-Cultural Influences -- 13. Subculture and Social Class -- 14. Reference Groups and Family -- Sect. 5. Consumer Analysis and Marketing Strategy -- 15. Market Segmentation and Product Positioning -- 16. Consumer Behavior and Product Strategy -- 17. Consumer Behavior and Promotion Strategy -- 18. Consumer Behavior and Pricing Strategy -- 19. Consumer Behavior, Electronic Commerce, and Channel Strategy.

Machine converted from AACR2 source record.

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