MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02764cam a2200445 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20221101220641.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
090609s2010 nyua b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2009039009 |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
|---|
| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0073404764 |
| Qualifying information |
alk. paper |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780073404769 |
| Qualifying information |
alk. paper |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0071267816 |
| Qualifying information |
pbk. |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780071267816 |
| Qualifying information |
pbk. |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)320803664 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
YDX |
| -- |
CDX |
| -- |
FER |
| -- |
DEBBG |
| -- |
OCL |
| -- |
UKM |
| -- |
YDXCP |
| -- |
ATU |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.3 |
| Item number |
.P468 2010 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8342 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Peter, J. Paul, |
| Relator term |
author. |
| 9 (RLIN) |
1073295 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Consumer behavior & marketing strategy / |
| Statement of responsibility, etc. |
J. Paul Peter, Jerry C. Olson. |
| 246 3# - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Consumer behaviour & marketing strategy |
| 246 3# - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Consumer behavior and marketing strategy |
| 246 3# - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Consumer behaviour and marketing strategy |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Ninth edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
New York : |
| Name of producer, publisher, distributor, manufacturer |
McGraw-Hill Irwin, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2010] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2010 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xix, 554 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
26 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Miscellaneous information |
Sect. 1. |
| Title |
A Perspective on Consumer Behavior -- |
| Miscellaneous information |
1. |
| Title |
Introduction to Consumer Behavior and Marketing Strategy -- |
| Miscellaneous information |
2. |
| Title |
A Framework for Consumer Analysis -- |
| Miscellaneous information |
Sect. 2. |
| Title |
Affect and Cognition and Marketing Strategy -- |
| Miscellaneous information |
3. |
| Title |
Introduction to Affect and Cognition -- |
| Miscellaneous information |
4. |
| Title |
Consumers' Product Knowledge and Involvement -- |
| Miscellaneous information |
5. |
| Title |
Attention and Comprehension -- |
| Miscellaneous information |
6. |
| Title |
Attitudes and Intentions -- |
| Miscellaneous information |
7. |
| Title |
Consumer Decision Making -- |
| Miscellaneous information |
Sect. 3. |
| Title |
Behavior and Marketing Strategy -- |
| Miscellaneous information |
8. |
| Title |
Introduction to Behavior -- |
| Miscellaneous information |
9. |
| Title |
Conditioning and Learning Processes -- |
| Miscellaneous information |
10. |
| Title |
Influencing Consumer Behaviors -- |
| Miscellaneous information |
Sect. 4. |
| Title |
The Environment and Marketing Strategy -- |
| Miscellaneous information |
11. |
| Title |
Introduction to the Environment -- |
| Miscellaneous information |
12. |
| Title |
Cultural and Cross-Cultural Influences -- |
| Miscellaneous information |
13. |
| Title |
Subculture and Social Class -- |
| Miscellaneous information |
14. |
| Title |
Reference Groups and Family -- |
| Miscellaneous information |
Sect. 5. |
| Title |
Consumer Analysis and Marketing Strategy -- |
| Miscellaneous information |
15. |
| Title |
Market Segmentation and Product Positioning -- |
| Miscellaneous information |
16. |
| Title |
Consumer Behavior and Product Strategy -- |
| Miscellaneous information |
17. |
| Title |
Consumer Behavior and Promotion Strategy -- |
| Miscellaneous information |
18. |
| Title |
Consumer Behavior and Pricing Strategy -- |
| Miscellaneous information |
19. |
| Title |
Consumer Behavior, Electronic Commerce, and Channel Strategy. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Machine converted from AACR2 source record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumer behavior. |
| 9 (RLIN) |
345411 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing. |
| 9 (RLIN) |
320436 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Olson, Jerry C. |
| Fuller form of name |
(Jerry Corrie), |
| Dates associated with a name |
1944- |
| Relator term |
author. |
| 9 (RLIN) |
505882 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b11447266 |
| b |
25-10-19 |
| c |
27-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
658.8342 PET |
| g |
1 |
| i |
A453868B |
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0 |
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cmain |
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$271.77 |
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.i13036300 |
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29-10-15 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
b |
| -- |
c |
| Operator's initials, OID (RLIN) |
06-04-16 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
nyu |
| -- |
0 |
