Consumer behavior & marketing strategy /
Peter, J. Paul,
Consumer behavior & marketing strategy / Consumer behaviour & marketing strategy Consumer behavior and marketing strategy Consumer behaviour and marketing strategy J. Paul Peter, Jerry C. Olson. - Ninth edition. - xix, 554 pages : illustrations ; 26 cm
Includes bibliographical references and index.
A Perspective on Consumer Behavior -- Introduction to Consumer Behavior and Marketing Strategy -- A Framework for Consumer Analysis -- Affect and Cognition and Marketing Strategy -- Introduction to Affect and Cognition -- Consumers' Product Knowledge and Involvement -- Attention and Comprehension -- Attitudes and Intentions -- Consumer Decision Making -- Behavior and Marketing Strategy -- Introduction to Behavior -- Conditioning and Learning Processes -- Influencing Consumer Behaviors -- The Environment and Marketing Strategy -- Introduction to the Environment -- Cultural and Cross-Cultural Influences -- Subculture and Social Class -- Reference Groups and Family -- Consumer Analysis and Marketing Strategy -- Market Segmentation and Product Positioning -- Consumer Behavior and Product Strategy -- Consumer Behavior and Promotion Strategy -- Consumer Behavior and Pricing Strategy -- Consumer Behavior, Electronic Commerce, and Channel Strategy. Sect. 1. 1. 2. Sect. 2. 3. 4. 5. 6. 7. Sect. 3. 8. 9. 10. Sect. 4. 11. 12. 13. 14. Sect. 5. 15. 16. 17. 18. 19.
0073404764 9780073404769 0071267816 9780071267816
2009039009
Consumer behavior.
Marketing.
HF5415.3 / .P468 2010
658.8342
Consumer behavior & marketing strategy / Consumer behaviour & marketing strategy Consumer behavior and marketing strategy Consumer behaviour and marketing strategy J. Paul Peter, Jerry C. Olson. - Ninth edition. - xix, 554 pages : illustrations ; 26 cm
Includes bibliographical references and index.
A Perspective on Consumer Behavior -- Introduction to Consumer Behavior and Marketing Strategy -- A Framework for Consumer Analysis -- Affect and Cognition and Marketing Strategy -- Introduction to Affect and Cognition -- Consumers' Product Knowledge and Involvement -- Attention and Comprehension -- Attitudes and Intentions -- Consumer Decision Making -- Behavior and Marketing Strategy -- Introduction to Behavior -- Conditioning and Learning Processes -- Influencing Consumer Behaviors -- The Environment and Marketing Strategy -- Introduction to the Environment -- Cultural and Cross-Cultural Influences -- Subculture and Social Class -- Reference Groups and Family -- Consumer Analysis and Marketing Strategy -- Market Segmentation and Product Positioning -- Consumer Behavior and Product Strategy -- Consumer Behavior and Promotion Strategy -- Consumer Behavior and Pricing Strategy -- Consumer Behavior, Electronic Commerce, and Channel Strategy. Sect. 1. 1. 2. Sect. 2. 3. 4. 5. 6. 7. Sect. 3. 8. 9. 10. Sect. 4. 11. 12. 13. 14. Sect. 5. 15. 16. 17. 18. 19.
0073404764 9780073404769 0071267816 9780071267816
2009039009
Consumer behavior.
Marketing.
HF5415.3 / .P468 2010
658.8342