Copywriting / by Rob Bowdery.
Material type: TextSeries: Basics advertising ; 1.Publication details: Lausanne ; Worthing : AVA Academia, 2008.Description: 175 pages : illustrations ; 23 cmContent type:- text
- unmediated
- volume
- 9782940373680
- 294037368X
- 659.132 22
- HF5825 .B69 2008
Contents:
Summary: Presents a comprehensive teaching tool, exploring the act of copywriting and the intrinsic nature of the role of the copywriter in the overall advertising process. This book covers subjects such as: how to generate ideas, improving and mastering your language skills and how to create effective advertising copy.
Writing with purpose -- Understanding your product -- Knowing your audience -- MAstering the language -- Sharpening your style -- Rules and restrictions -- Creating effective copy -- Advertising around the world.
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | City Campus City Campus Main Collection | 659.132 BOW (Browse shelf(Opens below)) | 1 | Available | A445104B |
Browsing City Campus shelves, Shelving location: City Campus Main Collection Close shelf browser (Hides shelf browser)
659.132 BAK The Australian advertising folio. | 659.132 BAK The Australian advertising folio. | 659.132 BAK The Australian advertising folio. | 659.132 BOW Copywriting / | 659.132 BOY The male mystique : men's magazine ads of the 1960s and '70s / | 659.132 COP The copy book / | 659.132 COP The copy book / |
Includes bibliographical references (page 173).
Writing with purpose -- Understanding your product -- Knowing your audience -- MAstering the language -- Sharpening your style -- Rules and restrictions -- Creating effective copy -- Advertising around the world.
Presents a comprehensive teaching tool, exploring the act of copywriting and the intrinsic nature of the role of the copywriter in the overall advertising process. This book covers subjects such as: how to generate ideas, improving and mastering your language skills and how to create effective advertising copy.
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