Copywriting / (Record no. 1188202)

MARC details
000 -LEADER
fixed length control field	01831cam a2200385 a 4500
003 - CONTROL NUMBER IDENTIFIER
control field	OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20221101230439.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	080227s2008 sz a b 000 0 eng
019 ## -
--	182737729
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9782940373680
Qualifying information	(pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	294037368X
Qualifying information	(pbk.)
035 ## - SYSTEM CONTROL NUMBER
System control number	(ATU)b11380317
035 ## - SYSTEM CONTROL NUMBER
System control number	(OCoLC)213114092
040 ## - CATALOGING SOURCE
Original cataloging agency	UKM
Language of cataloging	eng
Transcribing agency	UKM
Modifying agency	BTCTA
--	BAKER
--	YDXCP
--	BWX
--	BDX
--	OCLCF
--	OCLCO
--	NJI
--	PHUSC
--	OCLCQ
--	ERL
--	DEHBZ
--	UKMGB
042 ## - AUTHENTICATION CODE
Authentication code	ukblcatcopy
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF5825
Item number	.B69 2008
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	659.132
Edition number	22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Bowdery, Rob.
9 (RLIN)	1070010
245 10 - TITLE STATEMENT
Title	Copywriting /
Statement of responsibility, etc.	by Rob Bowdery.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Lausanne ;
--	Worthing :
Name of publisher, distributor, etc.	AVA Academia,
Date of publication, distribution, etc.	2008.
300 ## - PHYSICAL DESCRIPTION
Extent	175 pages :
Other physical details	illustrations ;
Dimensions	23 cm.
336 ## - CONTENT TYPE
Content type term	text
Content type code	txt
Source	rdacontent
337 ## - MEDIA TYPE
Media type term	unmediated
Media type code	n
Source	rdamedia
338 ## - CARRIER TYPE
Carrier type term	volume
Carrier type code	nc
Source	rdacarrier
490 1# - SERIES STATEMENT
Series statement	Basics advertising ;
Volume/sequential designation	1
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references (page 173).
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note	Writing with purpose -- Understanding your product -- Knowing your audience -- MAstering the language -- Sharpening your style -- Rules and restrictions -- Creating effective copy -- Advertising around the world.
520 ## - SUMMARY, ETC.
Summary, etc.	Presents a comprehensive teaching tool, exploring the act of copywriting and the intrinsic nature of the role of the copywriter in the overall advertising process. This book covers subjects such as: how to generate ideas, improving and mastering your language skills and how to create effective advertising copy.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Advertising copy.
9 (RLIN)	313451
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title	Basics advertising ;
Volume/sequential designation	1.
9 (RLIN)	1070011
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a	.b11380317
b	16-12-20
c	27-10-15
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Book
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
a	659.132 BOW
g	1
i	A445104B
j	0
l	cmain
o	-
p	$0.00
q	-
r	-
s	-
t	0
u	0
v	0
w	0
x	0
y	.i13651936
z	13-12-19
998 ## - LOCAL CONTROL INFORMATION (RLIN)
--	(2)b
--	(2)c
Operator's initials, OID (RLIN)	13-12-19
Cataloger's initials, CIN (RLIN)	m
First date, FD (RLIN)	a
--	eng
--	sz
--	0

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Shelving location	Date acquired	Cost, normal purchase price	Inventory number	Total Checkouts	Total Renewals	Full call number	Barcode	Date last seen	Copy number	Cost, replacement price	Price effective from	Koha item type
				City Campus	City Campus	City Campus Main Collection	13/12/2019	0.00	i13651936			659.132 BOW	A445104B	13/12/2019	1	0.00	31/10/2021	Book