Copywriting /
Bowdery, Rob.
Copywriting / by Rob Bowdery. - Lausanne ; Worthing : AVA Academia, 2008. - 175 pages : illustrations ; 23 cm. - Basics advertising ; 1 . - Basics advertising ; 1. .
Includes bibliographical references (page 173).
Writing with purpose -- Understanding your product -- Knowing your audience -- MAstering the language -- Sharpening your style -- Rules and restrictions -- Creating effective copy -- Advertising around the world.
Presents a comprehensive teaching tool, exploring the act of copywriting and the intrinsic nature of the role of the copywriter in the overall advertising process. This book covers subjects such as: how to generate ideas, improving and mastering your language skills and how to create effective advertising copy.
9782940373680 294037368X
Advertising copy.
HF5825 / .B69 2008
659.132
Copywriting / by Rob Bowdery. - Lausanne ; Worthing : AVA Academia, 2008. - 175 pages : illustrations ; 23 cm. - Basics advertising ; 1 . - Basics advertising ; 1. .
Includes bibliographical references (page 173).
Writing with purpose -- Understanding your product -- Knowing your audience -- MAstering the language -- Sharpening your style -- Rules and restrictions -- Creating effective copy -- Advertising around the world.
Presents a comprehensive teaching tool, exploring the act of copywriting and the intrinsic nature of the role of the copywriter in the overall advertising process. This book covers subjects such as: how to generate ideas, improving and mastering your language skills and how to create effective advertising copy.
9782940373680 294037368X
Advertising copy.
HF5825 / .B69 2008
659.132