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Copywriting / by Rob Bowdery.

By: Material type: TextTextSeries: Basics advertising ; 1.Publication details: Lausanne ; Worthing : AVA Academia, 2008.Description: 175 pages : illustrations ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9782940373680
  • 294037368X
Subject(s): DDC classification:
  • 659.132 22
LOC classification:
  • HF5825 .B69 2008
Contents:
Writing with purpose -- Understanding your product -- Knowing your audience -- MAstering the language -- Sharpening your style -- Rules and restrictions -- Creating effective copy -- Advertising around the world.
Summary: Presents a comprehensive teaching tool, exploring the act of copywriting and the intrinsic nature of the role of the copywriter in the overall advertising process. This book covers subjects such as: how to generate ideas, improving and mastering your language skills and how to create effective advertising copy.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 659.132 BOW (Browse shelf(Opens below)) 1 Available A445104B

Includes bibliographical references (page 173).

Writing with purpose -- Understanding your product -- Knowing your audience -- MAstering the language -- Sharpening your style -- Rules and restrictions -- Creating effective copy -- Advertising around the world.

Presents a comprehensive teaching tool, exploring the act of copywriting and the intrinsic nature of the role of the copywriter in the overall advertising process. This book covers subjects such as: how to generate ideas, improving and mastering your language skills and how to create effective advertising copy.

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