Living brands : collaboration + innovation = customer fascination / Raymond A. Nadeau.

By:

Nadeau, Raymond [author.]

Material type: Text

text

Media type:

unmediated

Carrier type:

volume

ISBN:

0071466142
9780071466141

Other title:

Customer fascination [Parallel title]

Subject(s):

Brand name products

DDC classification:

658.827 22

LOC classification:

HD69.B7 N33 2007

Online resources:

Contributor biographical information

Contents:

Pt. 1. Collaboration -- Secret #1. Be there -- Secret #2. Be real -- Pt. 2. Innovation -- Secret #3. Be intimate -- Secret #4. Be inspired -- Pt. 3. Customer fascination -- Secret #5. Be good -- Secret #6. Be beautiful -- Conclusion : build a brand-new world - a model for vision.

Review: "Living Brands gives you all the tools you need to adapt your brand to an ever-changing world of consumers, options, and interests. It's the intelligent way to respond to consumers' realities - and the only true way to build stellar brands that will stand the test of time."--BOOK JACKET.

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	City Campus City Campus Main Collection	658.827 NAD (Browse shelf(Opens below))	1	Available		A406956B

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Previous								Next
Previous	658.827 MOO The rise of brands /	658.827 MOR The pirate inside : building a challenger brand culture within yourself and your organization /	658.827 MUR Defending the brand : aggressive strategies for protecting your brand in the online arena /	658.827 NAD Living brands : collaboration + innovation = customer fascination /	658.827 NEA Value creation : the power of brand equity /	658.827 NEU The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview /	658.827 NEU Zag : the number-one strategy of high-performance brands : a whiteboard overview /	Next

Includes bibliographical references (pages 287-288) and index.

"Living Brands gives you all the tools you need to adapt your brand to an ever-changing world of consumers, options, and interests. It's the intelligent way to respond to consumers' realities - and the only true way to build stellar brands that will stand the test of time."--BOOK JACKET.

Machine converted from AACR2 source record.

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