MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02116cam a2200397 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20221101191514.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
061017s2007 nyua b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2006018778 |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
|---|
| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0071466142 |
| Qualifying information |
alk. paper |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780071466141 |
| Qualifying information |
alk. paper |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(ATU)b11159984 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)70061044 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
BAKER |
| -- |
C#P |
| -- |
YDXCP |
| -- |
BTCTA |
| -- |
VP@ |
| -- |
QBX |
| -- |
NLGGC |
| -- |
DEBBG |
| -- |
OCLCQ |
| -- |
OCL |
| -- |
ATU |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD69.B7 |
| Item number |
N33 2007 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.827 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Nadeau, Raymond, |
| Relator term |
author. |
| 9 (RLIN) |
1059976 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Living brands : |
| Remainder of title |
collaboration + innovation = customer fascination / |
| Statement of responsibility, etc. |
Raymond A. Nadeau. |
| 246 11 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Customer fascination |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
New York : |
| Name of producer, publisher, distributor, manufacturer |
McGraw-Hill, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2007] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2007 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxx, 302 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
24 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (pages 287-288) and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Miscellaneous information |
Pt. 1. |
| Title |
Collaboration -- |
| Miscellaneous information |
Secret #1. |
| Title |
Be there -- |
| Miscellaneous information |
Secret #2. |
| Title |
Be real -- |
| Miscellaneous information |
Pt. 2. |
| Title |
Innovation -- |
| Miscellaneous information |
Secret #3. |
| Title |
Be intimate -- |
| Miscellaneous information |
Secret #4. |
| Title |
Be inspired -- |
| Miscellaneous information |
Pt. 3. |
| Title |
Customer fascination -- |
| Miscellaneous information |
Secret #5. |
| Title |
Be good -- |
| Miscellaneous information |
Secret #6. |
| Title |
Be beautiful -- |
| -- |
Conclusion : build a brand-new world - a model for vision. |
| 520 1# - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Living Brands gives you all the tools you need to adapt your brand to an ever-changing world of consumers, options, and interests. It's the intelligent way to respond to consumers' realities - and the only true way to build stellar brands that will stand the test of time."--BOOK JACKET. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Machine converted from AACR2 source record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Brand name products. |
| 9 (RLIN) |
314783 |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Contributor biographical information |
| Uniform Resource Identifier |
<a href="http://catdir.loc.gov/catdir/enhancements/fy0664/2006018778-b.html">http://catdir.loc.gov/catdir/enhancements/fy0664/2006018778-b.html</a> |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b11159984 |
| b |
10-06-19 |
| c |
27-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
658.827 NAD |
| g |
1 |
| i |
A406956B |
| j |
0 |
| l |
cmain |
| o |
- |
| p |
$41.99 |
| q |
- |
| r |
- |
| s |
- |
| t |
0 |
| u |
16 |
| v |
2 |
| w |
0 |
| x |
2 |
| y |
.i1248197x |
| z |
29-10-15 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
(2)b |
| -- |
(2)c |
| Operator's initials, OID (RLIN) |
23-03-18 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
nyu |
| -- |
0 |
