Living brands : collaboration + innovation = customer fascination /
Nadeau, Raymond,
Living brands : collaboration + innovation = customer fascination / Customer fascination Raymond A. Nadeau. - xxx, 302 pages : illustrations ; 24 cm
Includes bibliographical references (pages 287-288) and index.
Collaboration -- Be there -- Be real -- Innovation -- Be intimate -- Be inspired -- Customer fascination -- Be good -- Be beautiful -- Conclusion : build a brand-new world - a model for vision. Pt. 1. Secret #1. Secret #2. Pt. 2. Secret #3. Secret #4. Pt. 3. Secret #5. Secret #6.
"Living Brands gives you all the tools you need to adapt your brand to an ever-changing world of consumers, options, and interests. It's the intelligent way to respond to consumers' realities - and the only true way to build stellar brands that will stand the test of time."--BOOK JACKET.
0071466142 9780071466141
2006018778
Brand name products.
HD69.B7 / N33 2007
658.827
Living brands : collaboration + innovation = customer fascination / Customer fascination Raymond A. Nadeau. - xxx, 302 pages : illustrations ; 24 cm
Includes bibliographical references (pages 287-288) and index.
Collaboration -- Be there -- Be real -- Innovation -- Be intimate -- Be inspired -- Customer fascination -- Be good -- Be beautiful -- Conclusion : build a brand-new world - a model for vision. Pt. 1. Secret #1. Secret #2. Pt. 2. Secret #3. Secret #4. Pt. 3. Secret #5. Secret #6.
"Living Brands gives you all the tools you need to adapt your brand to an ever-changing world of consumers, options, and interests. It's the intelligent way to respond to consumers' realities - and the only true way to build stellar brands that will stand the test of time."--BOOK JACKET.
0071466142 9780071466141
2006018778
Brand name products.
HD69.B7 / N33 2007
658.827