Living brands : collaboration + innovation = customer fascination / Raymond A. Nadeau.
Material type:
TextPublisher: New York : McGraw-Hill, [2007]Copyright date: ©2007Description: xxx, 302 pages : illustrations ; 24 cmContent type: - text
- unmediated
- volume
- 0071466142
- 9780071466141
- Customer fascination [Parallel title]
- 658.827 22
- HD69.B7 N33 2007
Contents:
Review: "Living Brands gives you all the tools you need to adapt your brand to an ever-changing world of consumers, options, and interests. It's the intelligent way to respond to consumers' realities - and the only true way to build stellar brands that will stand the test of time."--BOOK JACKET.
Pt. 1. Collaboration -- Secret #1. Be there -- Secret #2. Be real -- Pt. 2. Innovation -- Secret #3. Be intimate -- Secret #4. Be inspired -- Pt. 3. Customer fascination -- Secret #5. Be good -- Secret #6. Be beautiful -- Conclusion : build a brand-new world - a model for vision.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | City Campus City Campus Main Collection | 658.827 NAD (Browse shelf(Opens below)) | 1 | Available | A406956B |
Includes bibliographical references (pages 287-288) and index.
Pt. 1. Collaboration -- Secret #1. Be there -- Secret #2. Be real -- Pt. 2. Innovation -- Secret #3. Be intimate -- Secret #4. Be inspired -- Pt. 3. Customer fascination -- Secret #5. Be good -- Secret #6. Be beautiful -- Conclusion : build a brand-new world - a model for vision.
"Living Brands gives you all the tools you need to adapt your brand to an ever-changing world of consumers, options, and interests. It's the intelligent way to respond to consumers' realities - and the only true way to build stellar brands that will stand the test of time."--BOOK JACKET.
Machine converted from AACR2 source record.
There are no comments on this title.
Log in to your account to post a comment.