Brand failures : the truth about the 100 biggest branding mistakes of all time / Matt Haig.

By:

Haig, Matt

Material type: Text

TextPublisher: London : Kogan Page, 2005Description: xii, 260 p. ; 22 cmISBN:

0749444339 (pbk.) :

Subject(s):

DDC classification:

658.827 22

Contents:

Classic failures -- Idea failures -- Extension failures -- PR failures -- Culture failures -- People failures -- Rebranding failures -- Internet and new technology failures -- Tired brands.

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	City Campus City Campus Main Collection	658.827 HAI (Browse shelf(Opens below))	1	Available		A294104B

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Previous	658.827 GRA Great brand blunders : the worst marketing and social media meltdowns of all time ... and how to avoid your own /	658.827 HAI Brand failures : the truth about the 100 biggest branding mistakes of all time /	658.827 HAI Brand royalty : how the world's top 100 brands thrive and survive /	658.827 HAI Brand failures : the truth about the 100 biggest branding mistakes of all time /	658.827 HAM Be brands : Simon Hammond's creative brand revolution /	658.827 HAM Branding your business : promoting your business, attracting customers and standing out in the market place /	658.827 HAN Handbook of brand relationships /	Next

Originally published: 2003.

Classic failures -- Idea failures -- Extension failures -- PR failures -- Culture failures -- People failures -- Rebranding failures -- Internet and new technology failures -- Tired brands.

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