Brand failures : (Record no. 1161361)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01217cam a22003138a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20221109185226.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 050801r20052003enk f 000 0 eng |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] | |
| Local cataloguing issues note | BIB MATCHES WORLDCAT |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER | |
| National bibliography number | GBA542089 |
| Source | bnb |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0749444339 (pbk.) : |
| Terms of availability | £9.99 |
| 024 ## - OTHER STANDARD IDENTIFIER | |
| Standard number or code | X8317542 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (ATU)b11035663 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)62131379 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BNB |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Edition number | 22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Haig, Matt |
| 9 (RLIN) | 1045320 |
| 245 10 - TITLE STATEMENT | |
| Title | Brand failures : |
| Remainder of title | the truth about the 100 biggest branding mistakes of all time / |
| Statement of responsibility, etc. | Matt Haig. |
| 263 ## - PROJECTED PUBLICATION DATE | |
| Projected publication date | 200508 |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | London : |
| Name of producer, publisher, distributor, manufacturer | Kogan Page, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2005. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 260 p. ; |
| Dimensions | 22 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Originally published: 2003. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Classic failures -- Idea failures -- Extension failures -- PR failures -- Culture failures -- People failures -- Rebranding failures -- Internet and new technology failures -- Tired brands. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Product management. |
| 9 (RLIN) | 322791 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand name products. |
| 9 (RLIN) | 314783 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b11035663 |
| b | 03-10-17 |
| c | 27-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| a | 658.827 HAI |
| g | 1 |
| i | A294104B |
| j | 0 |
| l | cmain |
| o | - |
| p | $23.50 |
| q | - |
| r | - |
| s | - |
| t | 0 |
| u | 24 |
| v | 7 |
| w | 0 |
| x | 2 |
| y | .i12330747 |
| z | 29-10-15 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | (2)b |
| -- | (2)c |
| Operator's initials, OID (RLIN) | 06-04-16 |
| Cataloger's initials, CIN (RLIN) | m |
| First date, FD (RLIN) | a |
| -- | eng |
| -- | enk |
| -- | 0 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Inventory number | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| City Campus | City Campus | City Campus Main Collection | 29/10/2015 | 23.50 | i12330747 | 24 | 7 | 658.827 HAI | A294104B | 25/08/2017 | 28/06/2017 | 1 | 23.50 | 31/10/2021 | Book |