Brand failures : the truth about the 100 biggest branding mistakes of all time /
Haig, Matt
Brand failures : the truth about the 100 biggest branding mistakes of all time / Matt Haig. - xii, 260 p. ; 22 cm.
Originally published: 2003.
Classic failures -- Idea failures -- Extension failures -- PR failures -- Culture failures -- People failures -- Rebranding failures -- Internet and new technology failures -- Tired brands.
0749444339 (pbk.) : £9.99
X8317542
GBA542089 bnb
Product management.
Brand name products.
658.827
Brand failures : the truth about the 100 biggest branding mistakes of all time / Matt Haig. - xii, 260 p. ; 22 cm.
Originally published: 2003.
Classic failures -- Idea failures -- Extension failures -- PR failures -- Culture failures -- People failures -- Rebranding failures -- Internet and new technology failures -- Tired brands.
0749444339 (pbk.) : £9.99
X8317542
GBA542089 bnb
Product management.
Brand name products.
658.827