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Brand failures : the truth about the 100 biggest branding mistakes of all time / Matt Haig.

By: Material type: TextTextPublisher: London : Kogan Page, 2005Description: xii, 260 p. ; 22 cmISBN:
  • 0749444339 (pbk.) :
Subject(s): DDC classification:
  • 658.827 22
Contents:
Classic failures -- Idea failures -- Extension failures -- PR failures -- Culture failures -- People failures -- Rebranding failures -- Internet and new technology failures -- Tired brands.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 658.827 HAI (Browse shelf(Opens below)) 1 Available A294104B

Originally published: 2003.

Classic failures -- Idea failures -- Extension failures -- PR failures -- Culture failures -- People failures -- Rebranding failures -- Internet and new technology failures -- Tired brands.

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