5,110 days in Tokyo and everything's hunky dory : the marketer's guide to advertising in Japan / Sean Mooney.
Material type:
TextPublisher: Westport, Conn. ; London : Quorum Books, 2000Description: xvi, 214 pages : illustrations ; 25 cmContent type: - text
- unmediated
- volume
- 1567203612
- 9781567203615
- Five thousand, one hundred and ten days in Tokyo and everything's hunky dory
- Five thousand, one hundred ten days in Tokyo and everything's hunky dory
- Five-thousand one-hundred ten days in Tokyo and everything's hunky dory
- 659.10952
- HF5813.J3 M66 2000
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | City Campus City Campus Main Collection | 659.10952 MOO (Browse shelf(Opens below)) | 1 | Available | A194866B | ||
| Book | City Campus City Campus Main Collection | 659.10952 MOO (Browse shelf(Opens below)) | 1 | Available | A253697B |
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Includes bibliographical references (pages 203-204) and index.
Illustrations -- Preface -- 1. Introduction -- 2. Imeiji Kokoku: Hard Sell versus Soft Sell -- 3. Tarento: Foreigners and Celebrities in Japanese Advertising -- 4. Kopi: Japanese Copy -- 5. Kokoku Dairi-ten: Advertising Agencies in Japan -- 6. Terebi: Advertising on Television -- 7. Shimbun: Advertising in Newspapers -- 8. Zasshi: Advertising in Magazines -- 9. Rajio: Advertising on Radio -- 10. Kotsu Kokoku: Mass Transit Advertising -- 11. Sono-ta no Kotsu Kokoku: Other Types of Transit Advertising -- 12. Shine-ado: Cinema Advertising -- 13. Sono-ta no Kokoku: Other Non-Mass Media Advertising -- 14. Intanetto: Internet Advertising -- Conclusion -- Glossary -- Selected Bibliography -- Index.
Machine converted from AACR2 source record.
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