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5,110 days in Tokyo and everything's hunky dory : the marketer's guide to advertising in Japan / Sean Mooney.

By: Material type: TextTextPublisher: Westport, Conn. ; London : Quorum Books, 2000Description: xvi, 214 pages : illustrations ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 1567203612
  • 9781567203615
Other title:
  • Five thousand, one hundred and ten days in Tokyo and everything's hunky dory
  • Five thousand, one hundred ten days in Tokyo and everything's hunky dory
  • Five-thousand one-hundred ten days in Tokyo and everything's hunky dory
Subject(s): DDC classification:
  • 659.10952
LOC classification:
  • HF5813.J3 M66 2000
Contents:
Illustrations -- Preface -- 1. Introduction -- 2. Imeiji Kokoku: Hard Sell versus Soft Sell -- 3. Tarento: Foreigners and Celebrities in Japanese Advertising -- 4. Kopi: Japanese Copy -- 5. Kokoku Dairi-ten: Advertising Agencies in Japan -- 6. Terebi: Advertising on Television -- 7. Shimbun: Advertising in Newspapers -- 8. Zasshi: Advertising in Magazines -- 9. Rajio: Advertising on Radio -- 10. Kotsu Kokoku: Mass Transit Advertising -- 11. Sono-ta no Kotsu Kokoku: Other Types of Transit Advertising -- 12. Shine-ado: Cinema Advertising -- 13. Sono-ta no Kokoku: Other Non-Mass Media Advertising -- 14. Intanetto: Internet Advertising -- Conclusion -- Glossary -- Selected Bibliography -- Index.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 659.10952 MOO (Browse shelf(Opens below)) 1 Available A194866B
Book City Campus City Campus Main Collection 659.10952 MOO (Browse shelf(Opens below)) 1 Available A253697B

Includes bibliographical references (pages 203-204) and index.

Illustrations -- Preface -- 1. Introduction -- 2. Imeiji Kokoku: Hard Sell versus Soft Sell -- 3. Tarento: Foreigners and Celebrities in Japanese Advertising -- 4. Kopi: Japanese Copy -- 5. Kokoku Dairi-ten: Advertising Agencies in Japan -- 6. Terebi: Advertising on Television -- 7. Shimbun: Advertising in Newspapers -- 8. Zasshi: Advertising in Magazines -- 9. Rajio: Advertising on Radio -- 10. Kotsu Kokoku: Mass Transit Advertising -- 11. Sono-ta no Kotsu Kokoku: Other Types of Transit Advertising -- 12. Shine-ado: Cinema Advertising -- 13. Sono-ta no Kokoku: Other Non-Mass Media Advertising -- 14. Intanetto: Internet Advertising -- Conclusion -- Glossary -- Selected Bibliography -- Index.

Machine converted from AACR2 source record.

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