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Mooney, Sean, 1960-

5,110 days in Tokyo and everything's hunky dory : the marketer's guide to advertising in Japan / Five thousand, one hundred and ten days in Tokyo and everything's hunky dory Five thousand, one hundred ten days in Tokyo and everything's hunky dory Five-thousand one-hundred ten days in Tokyo and everything's hunky dory Sean Mooney. - xvi, 214 pages : illustrations ; 25 cm

Includes bibliographical references (pages 203-204) and index.

Illustrations -- Preface -- Introduction -- Imeiji Kokoku: Hard Sell versus Soft Sell -- Tarento: Foreigners and Celebrities in Japanese Advertising -- Kopi: Japanese Copy -- Kokoku Dairi-ten: Advertising Agencies in Japan -- Terebi: Advertising on Television -- Shimbun: Advertising in Newspapers -- Zasshi: Advertising in Magazines -- Rajio: Advertising on Radio -- Kotsu Kokoku: Mass Transit Advertising -- Sono-ta no Kotsu Kokoku: Other Types of Transit Advertising -- Shine-ado: Cinema Advertising -- Sono-ta no Kokoku: Other Non-Mass Media Advertising -- Intanetto: Internet Advertising -- Conclusion -- Glossary -- Selected Bibliography -- Index. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14.

ISBN: 1567203612 9781567203615

LCCN: 99046060

Subjects--Topical Terms:
Advertising--Japan

LC Class. No.: HF5813.J3 / M66 2000

Dewey Class. No.: 659.10952